Introduction
The concept of strategy originated in the military field. Probably the first text on the topic is “The Art of War” by Sun Tsu (1963) written about 500 BC
The word strategy comes from “strategos” which in Greek means general. In this area is defined as “The science and art of military command applied to the planning and conducting combat operations in large scale.” [1]
Only in fairly recent times the term has been applied to other human activities and in particular business activities. Its meaning has evolved so that
