Many years ago, to start a business requiring only a little effort and commitment by the entrepreneur, but market demands have become much higher, and for a business to come to fruition should be use many more tools.
To understand this we must understand what marketing definition, which consists of the activities of entrepreneurs or people in charge of running a business, and that are intended for the purpose of facilitating and encouraging trade within a group of dynamic external forces.
In other words, and focusing a bit more in the business world, marketing can be considered throughout the analysis is done in a particular market and the needs that you have, the analysis performed to determine strategies for manufacturing , pricing, communication and distribution to customers, among other activities known.
It is important to note that although many people often confuse and definition to say that marketing and sales process are the same, although obviously they are broadly related, are very different.
Because this is a process that covers areas related to both economics and finance, as well as social sciences, and these evolve over time, just as marketing processes are evolving and constantly changing according to business needs, taking into account both the rationale and the regional location and all the variables involved in your business.
To summarize then, the marketing definition is established as the most important activity in any business, because regardless of their size or business, you have no chance of success if not done exhaustive market analysis that you want to enter and know the needs of potential customers.
Image Marketing Definition from sxc